Home Service and Home Improvement Lead Generation from Newspapers

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Generating Home Improvement Leads from Newspaper Ads

home-service-and-home-improvement-lead-generation-from-newspapers.jpg Home improvement ads are one of the top performing ad categories in newspapers – generating thousands of calls and leads each month for contractors large and small across the US.

It makes perfect sense; 84% of newspaper readers own their own homes. As one of the most trusted ad mediums, newspapers are a perfect resource for consumers in-market for large scale home improvement projects as subscribers inherently trust the brands they see in the newspaper’s print editions more than ads they see in other channels. For large home investments such as a new roof, windows or gutters, company reputation is important. Print = Trust.

Home Improvement Categories for Newspaper Lead Generation

Here at Mediabids, we run have run successful home improvement lead generation campaigns in print for a wide variety of categories:

Window Leads (New and Replacement)
Roofing Leads
(Traditional and Metal)
Home Backup Power
(Generators – Solar and Gas)
Foundation Repair Leads
Lawn Care Leads
Gutter System Leads

Collectively, ads for brands in these categories have generated hundreds of thousands of inbound calls from newspaper ads (that we’ve tracked) over the past few years. Spring, Summer and Fall are the busiest times of year for these types of ads.

Tracking Home Improvement Leads and Phone Calls from Newspaper Ads

The main thing that newspaper ads need to include are a unique phone number and/or a unique landing page that is setup to measure response for each publication you place an ad with. Additionally, if you are offering a special discount or financing offer you want customers to refer to when they call or visit your website, be sure to include any active promotional codes that readers can use to reference the offer on the phone or online. Tools like www.invoca.com can help with with phone response tracking. For online leads, you can create a QR code to include in addition to any landing page URLs you’d like to use in your ad. QR codes can help bridge the gap between offline and online response, and help attribute leads to the correct source.

If you’re a home improvement company looking to run a regional or national lead generation campaign in newspapers, Mediabids can help. Give us a call at 800-545-1135 or fill out this short form and a representative will contact you within two business days.