Digital Response Tracking Integration

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Digital Response Tracking Integration

In order to get the most out of digital ads, advertisers hosting their own digital properties, such as lead forms or sales processes, will need to integrate with the Mediabids platform to provide ad response information. The Mediabids post-back API system enables clients the ability to easily report back digital response to the Mediabids platform via industry standard protocols and technologies. This API can be access via a variety of methods including:

  • Third-party integrations such as Impact, ShareASale, and TUNE/HasOffers.
  • Tracking tags via GTM or other Cms systems.
  • Mediabids tracking tags.
  • Server-to-server post-backs.

The specific details for setting up these integrations will vary greatly depending on the individual client's needs. The specifics are typically of a more technical nature and Mediabids will provide assistance in getting it set up correctly.

A more technical discussion of the requirements for integration can be found here.