| October 2024 |
|
The October discussion focused on: Down Views = Up Revenues? |
| September 2024 |
|
Ad Sales Triple Crown |
| August 2024 |
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2025 and Earning the Gold? |
| July 2024 |
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Ad Validation=Sector Confidence? |
| June 2024 |
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Selling Ads to Ad Agencies Quickly |
| May 2024 |
|
Rethinking the 4 Rs? |
| April 2024 |
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Leverage 21 Ways to Win? |
| March 2024 |
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Ci + Ci+ SMA = Ad Sales Excellence |
| February 2024 |
|
Repair & Rock |
| November 2023 |
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Competing Fiercely |
| October 2023 |
|
Waterfalls & Ad Sales Flow |
| September 2023 |
|
Hiring Hopes & Hazards |
| August 2023 |
|
Tap, Tap & Grow Your Media Ad Sales |
| July 2023 |
|
Powerful Leadership = 4 + 6 + 360? |
| May 2023 |
|
Give Your Media/Ad Sales Presentation Backwards? |
| April 2023 |
|
Grow + Sharpen Your Sales Skills? |
| March 2023 |
|
Fog is Your Competitive Advantage? |
| February 2023 |
|
Space & Chaos = Opportunities |
| January 2023 |
|
Fools Gold Versus Real AD Sales Golden? |
| November 2022 |
|
Looking Back To Best Look Forward? |
| October 2022 |
|
3 Critical Questions Every Ad Sales Must Answer? |
| September 2022 |
|
Robust Budget Sales Opportunities? |
| August 2022 |
|
Advertising Sales Leaders: ROI + Industry Associations? |
| July 2022 |
|
Getting Ad Renewals is Easy? |
| June 2022 |
|
11 Ways To Add More Value For Your Advertisers |
| May 2022 |
|
Advertiser Partnerships: Disrupt the Advertising Status Quo? |
| April 2022 |
|
Advertiser Partnerships: Can Local Media Brands Leverage Digital & Print Advertising To Become Long-Term Sales Partners? |
| March 2022 |
|
Smart Business Development Strategies |
| February 2022 |
|
Deeper Relationships with Media Buyers |
| January 2022 |
|
Our Ad Sales Story= Snow + Separation? |
| November 2021 |
|
Calibrating Your Media Sales KPI |
| October 2021 |
|
Fielding 52 Objection Cards |
| September 2021 |
|
Sand + Gold = Budget Selling Season |
| August 2021 |
|
Media/Ad Sales Leaders Lead with Action-able Results |
| July 2021 |
|
Which Readers Equal Best Ad Results? |
| June 2021 |
|
The Advertising Campaign is Not Working |
| May 2021 |
|
Just Say yes |
| April 2021 |
|
Ad Renewals Are Obstacles? |
| March 2021 |
|
Which Ski is the Perfect Ski? |
| February 2021 |
|
Speed Bag=Your Digital Platform? |
| January 2021 |
|
Trees are Obstacles or Opportunities? |
| November 2020 |
|
How Is Response-Based Advertising Shifting? |
| October 2020 |
|
SmartMatch Alliances Are Like Raisins? |
| September 2020 |
|
Ad Sales, For The 2021 Budget Window? |
| July 2020 |
|
Covid-19 Phase 2, Montreal or Milan, Which Way Are The Media Winds Blowing? |
| June 2020 |
|
Covid-19 Phase 2, Tied To Your Ad Sales Shift? |
| March 2020 |
|
Part 2, Print Ads + Your Value Audience = Unmatched Ad Results |
| February 2020 |
|
Part 1, Print Ads + Your Value Audience = Unmatched Ad Results |
| January 2020 |
|
B.A.T.S = Media/Ad Secret Sauce? |
| November 2019 |
|
Smart Ways To Tie Your Media Ad Sales Team Into Community Outreach Events |
| October 2019 |
|
Linking Your Media Brand To Profitability |
| September 2019 |
|
Physicians Mutual Insurance, What Defines Their Ad Spend? |
| August 2019 |
|
Are You A Change Agent Within Your Media Ad Sales Team |
| July 2019 |
|
Moments of Truth vs. Ad Sales KPIs |
| April 2019 |
|
Commissions & Compensation, What Are The Motivators? |
| March 2019 |
|
Your Market Dominance as an Ad Sales Professional |
| February 2019 |
|
Which Ad Stats/Results Tell the Most Important Story |
| January 2019 |
|
Strategic Ad Selling, 10 Percent Back, Then 100 Percent Forward |
| November 2018 |
|
Coaching Skills for Ad Sales Success |
| October 2018 |
|
ROI + Media Case Studies, Sell Ads? |
| September 2018 |
|
Sales Success During Budget Season, Working As Planned? |
| July 2018 |
|
Your Leadership Path & 12 Pitfalls to Avoid? |
| June 2018 |
|
Essential Questions, Which Ones Generate More New Ad Sales? |
| May 2018 |
|
Navigating Adversity: Ad Sales Challenges & Opportunities? |
| March 2018 |
|
Ad Trends & Results, What Are The Stats Showing? |
| February 2018 |
|
Your Referral Engine, Working as Planned? |
| January 2018 |
|
S.W.O.T + S.M.A. = Giant 2018 Ad Sales? |
| November 2017 |
|
What you Measure, Is What Improves? |
| October 2017 |
|
Mediabids Buys 10 Million In Annual Ads, Want Some New Ad Revenue? |
| September 2017 |
|
What Is Your Focus For Budget Selling Season |
| July 2017 |
|
Derailing Ad Sales Performance, Is A Turnaround Possible? |
| June 2017 |
|
An Authoritative Approach Achieves Additional Ads |
| April 2017 |
|
Your Ad Sales Formula, What Keeps You Green & Growing? |
| March 2017 |
|
Myths & Methodologies Affecting Recruiting Results |
| February 2017 |
|
Gain Dish Network Ad Spend? |
| January 2017 |
|
Will 2017 Be Your Best Ad Sales Year? |
| November 2016 |
|
Advertising Sales Leaders, Rate Card Integrity, Who Is Watching? |
| October 2016 |
|
The Best Ad Results Come From Print Readers |
| September 2016 |
|
Ad Sales For 2017, What Is Your Plan? |
| July 2016 |
|
Ad Media Changes: Friend or Foe? |
| June 2016 |
|
Your Leadership Approach, Is It Working? |
| May 2016 |
|
Comparing Organic SEO to Google AdWords |
| April 2016 |
|
What Are 8 Smart Ways To Leverage Association Involvement? |
| March 2016 |
|
Ad Buyer Jargon Plus 3 Tiers? |
| February 2016 |
|
Ad Spends & Trends, 2015 Year In Review |
| January 2016 |
|
Business Development Success, Is Your Engine Working? |
| November 2015 |
|
Why Does Programmatic Advertising Matter? |
| October 2015 |
|
Strategic Planning - Your 2016 Rate Card Increases |
| September 2015 |
|
Budget Busting - Separating Fact From Fiction |
| July 2015 |
|
Ad Sales Leaders Lead, With Passion & Result |
| June 2015 |
|
Smart Surveys=Selling Smart |
| May 2015 |
|
Ad Sales: Looking Forward 10 Years, What Can We Learn From The Last 10 Years? |
| April 2015 |
|
Is Your Ad Selling House In Order? |
| March 2015 |
|
Why Buy An Ad---I Do My Own Social Media? |
| February 2015 |
|
Print Ads, Digital Ads --- Which Way Is The Wind Blowing? |
| January 2015 |
|
Selling To Your Most Challenging Prospects---Smartly! |
| October 2014 |
|
Ad Response Rates---What Are You Measuring? |
| September 2014 |
|
Grow and Groom Your Team, With Smart Career Advancement Paths |
| July 2014 |
|
Powerful Presentations To Drive New Ad Sales |
| June 2014 |
|
Classified Advertising, What's Working? What's Not? |
| May 2014 |
|
Digital Distribution/Circulation---Are You Winning? |
| April 2014 |
|
Vital Questions=More Ad Sales |
| March 2014 |
|
Print Ad Success Stories! |
| February 2014 |
|
Thinking BIG! |
| January 2014 |
|
Staying In The No To Get a Yes |
| November 2013 |
|
12 Winning Ad Sales Strategies! |
| October 2013 |
|
Native Advertising: What Are The Issues |
| September 2013 |
|
Budget Season Ad Objections |
| July 2013 |
|
Working With Ad Agencies & Growing Ad Sales |
| June 2013 |
|
Recruiting, Interviewing & Hiring Advertising Sales SuperStars! |
| May 2013 |
|
ProFlowers Ads---What They Measure? |
| April 2013 |
|
Concise & Correct Compensation = Aggressive Advertising Sales |
| March 2013 |
|
Smart Employee Reviews |
| February 2013 |
|
Training and Coaching for Success |
| January 2013 |
|
Advertising Revenue Forecasts |
| November 2012 |
|
Advertising Sales KPIs |
| October 2012 |
|
Facts Versus Fiction |
| September 2012 |
|
The Future of Print Advertising |
| June 2012 |
|
Selling with Tear-downs |
| May 2012 |
|
Benchmarking Builds Strong Teams |
| April 2012 |
|
Editorial Drives More Advertising? |
| March 2012 |
|
Pre-Meeting Research Sells Ads? |
| March 2012 |
|
Advertising Works...Prove It |
| January 2012 |
|
Knowledge is Power |
| November 2011 |
|
Your Most Difficult Selling Obstacles |
| October 2011 |
|
Three Ways To Increase Advertising Sales Revenue Immediately |
| September 2011 |
|
Increasing Your 2012 Rate Card |
| July 2011 |
|
Dashboard = Success |
| June 2011 |
|
Leveraging Online Tools to Sell Print Ads |
| May 2011 |
|
Smart Compensation Plans |
| May 2011 |
|
Publication Thought-Leadership |
| April 2011 |
|
Getting Renewals with Grace |
| February 2011 |
|
Selling with a Media Comparison |
| January 2011 |
|
Publications Learning From Groupon |
| November 2010 |
|
Strategies for Growing Online Revenue |
| October 2010 |
|
Budget Selling Season |
| September 2010 |
|
Why Buyers Buy, Part Two |
| July 2010 |
|
Print Advertising Results --- What Works And What Doesn't |
| June 2010 |
|
Steps For Buying/Selling A Publication |
| May 2010 |
|
Growing Your Online Revenue |
| May 2010 |
|
Leveraging Your Distribution/Circulation Sales Success |
| April 2010 |
|
Mining Your Sector |
| February 2010 |
|
Why Buyers Buy |
| January 2010 |
|
Growing Publication Revenue And Readership With Social Media |
| November 2009 |
|
My Ad Isn't Working |
| October 2009 |
|
Maximize Your Sales Database |
| September 2009 |
|
Pay For Performance Ad Sales |
| June 2009 |
|
Driving Website Revenue |
| May 2009 |
|
Seven Sales Strategies For Success |
| April 2009 |
|
Lead Sharing = Smart New Revenue |
| March 2009 |
|
Website Design Creates Smart Revenue Growth |
| February 2009 |
|
Your Sales E-newsletter---It Matters! |
| January 2009 |
|
Your Toughest Sales Objections |
| November 2008 |
|
Seven Success Strategies |
| October 2008 |
|
Budgeting in a Stormy Economy |
| September 2008 |
|
Selling Your Top Ten Prospects |
| August 2008 |
|
Pay-For-Performance Ad Sales, Part Two |
| May 2008 |
|
How to Maximize Your Distribution/Circulation Sales Presentations |
| May 2008 |
|
Your Most Challenging Sales Objections! |
| April 2008 |
|
Sales Management Excellence! |
| February 2008 |
|
Forming Alliances with Industry Associations |
| January 2008 |
|
Territory Management...Like a Pro! |
| December 2007 |
|
Building Smart Compensation Plans |
| October 2007 |
|
Pay-For-Performance Ad Sales |
| September 2007 |
|
Finding Non-Traditional Revenue |
| July 2007 |
|
Selling with a Media Comparison |
| May 2007 |
|
How to Merchandise Your Rate Card |
| May 2007 |
|
Shifts in the Way Ads Are Being Bought |
| April 2007 |
|
My Competition is Discounting from Their Rate Card |
| February 2007 |
|
The Buying and Selling of Publishing Companies |
| January 2007 |
|
Website Marketing + Powerful Print Packages! |
| December 2006 |
|
How To Make 2007 ...Your Best Year Ever! |
| October 2006 |
|
How to Crack Your Most Difficult Prospects ...with Ease! |
| September 2006 |
|
How to Sell into Ad Agencies ...and Win! |
| August 2006 |
|
How to Recruit, Interview and Hire Publishing Superstars |
| June 2006 |
|
How to Sell More Ad Pages & Power Negotiating Skills for Publishing Professionals |