Newsweek's Big Redesign Doesn't Impress Readers
Posted on July 22, 2009 by Mediabids
I find this news personally amusing because I know some people at Newsweek who told me about the redesign relatively early on in its process. The people I know did not have intimate details on how it would all manifest itself but they spoke about the redesign in the same types of terms often saved for enormous life changing events. Like, remember what life was like before we had triplets? Maybe things will pick up in the fall.
Story in the New York Observer:
"Newsweek sold an average of 66,702 copies off the newsstand in its first six weeks since the redesign versus the 66,533 issues that it averaged for the previous 18 issues in 2009, according to the Audit Bureau of Circulations' Rapid Report.
More troubling, in the last four weeks that numbers are available, the magazine's sales slid each week from 85,000 copies sold to 75,000 to 67,100 to 50,000. The ABC numbers are available through its June 29 issue."
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