Publishing & Media/Advertising Leaders, Knowledge Is Power 
Register Here for the Free Teleseminar:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

Join publishing and advertising expert Ernest F. 
Oriente of PowerHour, LLC [ 
http://www.powerhour.com ], and Jedd Gould, CEO 
of Mediabids.com [ http://www.mediabids.com ] for 
a free MediaBids PowerHour teleseminar on Thursday, 
January 26th at 1:00 p.m./Eastern/New York time 
focused on *Knowledge Is Power*.

During this 60-minute MediaBids PowerHour teleseminar 
we will be discussing the points below plus fielding your specific
questions:

1.  Why is it important to stay current with 
emerging trends and fast-moving news in the 
adverting sector?  Why is your ongoing 
training/learning and continued education...more important now than ever?

2.  LinkedIn is a wealth of knowledge and 
discussions that are focused on advertising sales 
success.  What are the three most important 
things to know about LinkedIn that will help you succeed?

As prep for #2 above...please join our flagship 
LinkedIn group.Advertising Sales Success---with 1100+ leaders at the url
below,

http://www.LinkedIn.com/groups?about=&gid=2379105&trk=anet_ug_grppro

3.  What LinkedIn groups are key to joining and 
how can you maximize your time on LinkedIn to 
stay current with fast moving advertising sales 
trends?  Which industry groups are most important 
to join...with a focus on adding/driving more sales revenue?

4.  Prior to our teleseminar---please watch the 
presentation below...about the research on 
success & grit. You will find it very 
insightful.as you think about your perseverance 
focused on industry knowledge. The last three 
minutes---are the most compelling.

Your True Grit , http://www.youtube.com/watch?v=qaeFnxSfSC4

Registration Information
==================

When:  Thursday, January 26th

Please note, the above MediaBids PowerHour 
teleseminar starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m./Central/Dallas/Winnipeg time

11:00 a.m./Mountain/Denver/Calgary time

10:00 a.m./Pacific/San Francisco/Vancouver time

9:00 a.m./Alaska time

Fee:  No charge

Recording is available after the MediaBids 
PowerHour teleseminar but you must register below to receive it.

To register, please go 
to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

For additional registration information, please 
contact Mediabids.com at 800-989-0406 or E-mail jpeterson@mediabids.com



======

The promotion will run through March 9. The NYT’s Media Decoder, which announced the news ahead of the official Barnes & Noble (NYSE: BKS) announcements (here and here), reports:

The Nook edition of People is $9.99 a month; with a one-year subscription, customers will receive a Nook Tablet, a color device with a 7-inch display, for $199, a discount from its regular price of $249. Customers who buy a one-year subscription for the Nook edition of The New York Times for $19.99 a month, which includes access to NYTimes.com (NYSE: NYT), will receive a black-and-white Nook Simple Touch free or a Nook Color for $99.

The Nook Tablet is discounted by only $50, but that brings it down to the price of the Kindle Fire. The Nook Color is heavily discounted, by $100. The Nook Simple Touch is normally $99. The total cost of a one-year People subscription on Nook is $119.88, and the total cost of a one-year NYT subscription on Nook is $239.88.

Barnes & Noble announced last week that it may spin off its Nook business, though CEO William Lynch said in a CNBC (NSDQ: CMCSA) interview that B&N stores and Nook would “continue to have a very symbiotic relationship.” This promotion is intended to showcase Nook Newsstand, which Barnes & Noble sees as one of the fastest growing parts of the Nook business.

More significantly, the promotion opens the door for other retailers—ahem, Amazon—to start offering free or discounted e-readers or tablets with content subscriptions. Nothing was preventing Amazon (NSDQ: AMZN) from doing that before, of course, but I would not be surprised to see it respond now with an offer of its own for Kindle Fire Newsstand subscribers.

It is our understanding that Time Inc. (NYSE: TWX) and Barnes & Noble are sharing the cost of the discounted Nook Tablet that comes with the Nook People subscription. The New York Times says it is “not divulging terms of our agreement with Barnes and Noble.”

We are routing for Editor and Publisher. 

From MIN Online:

Editor & Publisher editor Greg Mitchell said on HuffingtonPost.com yesterday that the 125-year-old E&P was about to ship its last issue. “For the record, it is the January 2010 issue, so we made it into our 126th year, at least,” he wrote. Recounting how his staff was informed of the closure earlier this month, Mitchell called the notice from owner Nielsen Co. “inexplicable.”

He said that thousands have written to him and Nielsen protesting the decision to fold the legendary trade pub for journalists and newspapers. The staff decided to stay on through this week to finish the issue and to keep the Web site running, in the hopes of attracting a buyer, investor or some kind of help in keeping the brand alive. Mitchell says “there has been a lot of interest but no firm news to report.” The office is scheduled to close for good on Thursday.

Along with E&P, another Nielsen publication with a long pedigree, Kirkus Reviews, is not going gently into the night. That magazine’s staff has been posting suggestive items on Twitter that hint at a possible rescue of the book review brand. The editors posted a final note on the site entitled “Goodbye for Now.” Kirkus Reviews began in 1933 as a book review service from Virginia Kirkus, who had been the head of the children’s book department at Harper & Bros. It, too, published its last issue recently.

E&P and Kirkus were not part of Nielsen's multi-title sale to e5 Global Media earlier this month. Billboard, Hollywood Reporter and the Adweek/Brandweek/Mediaweek books were among the titles packaged in that deal. Ironically, Nielsen could not find buyers for two of its longest-lived and most-respected trade brands.

Los Angeles Newsweek is a weekly, Fil-Asian American newspaper circulated in California. Sam Azurel, the Publisher, was nice enough to provide us with further insight into his publication.

(MB) How did your publication start, and who are your readers?
(LAN) Los Angeles Newsweek is an Asian-American publication that started in February 2004. I must say we had some humble beginnings, from only two people as founders -- me as publisher and my friend, Margie Ramos as editor-in-chief --- until we grew into a strong and talented, 20-abled staff, in addition to off and on news contributors, freelance photographers and account managers. And I am proud that despite the existing economic downturn affecting all publications, we maintain our quality of journalism and bring the latest news from the Philippines, Asia and America. Our readers, comprised of Asian-American communities, so far have been loyal to our publication since its birth four years ago. And to tell you honestly, they are still getting larger in numbers the longer we are in the business. Our publication is distributed all over Los Angeles County and Las Vegas. We also make special distribution arrangements when an advertiser who is out of our areas of distribution makes a specific request for circulation.

(MB)  How has the web impacted your circulation?
(LAN) Our website www.lanewsweek.net is one of the greatest assets we have in maintaining our ranks as one of the leading newspapers in the Asian-American community. Through our website those who cannot get a copy or missed it, can check out our website for the latest news, success stories in business, love life, spiritual success, movies, television, video and music. They can also check out the latest programs, grants, announcements and activities from the community and entire Los Angeles County. Our readers know that they can also check our classified ads for a good find, sale, rent or employment. Our sales have soared tremendously - up to 50%  -  because of our website and we are able to reach prospective and non-prospective advertisers not only regionally, but worldwide through it. The web certainly has helped us reach a greater set of readers not only here in America but also in Asia and around the world. Needless to say, we couldn't have made it without our website to keep us active and afloat.

(MB) Which type of advertisers have the most success in your publication?
(LAN) Most of our advertisers are real estate investors and mortgage loan companies. We have two particular real estate
companies who also started from scratch and who have been with us since we started. These are Filipino friends whom we have helped. They started as real estate agents in one of the prestigious real estate companies that recently folded due to the real estate slump. When they found themselves unemployed, they used their savings, their huge marketing talent and skills to start their own company. One started a real estate home loan company and the other became a realtor and created his own pool of real estate agents with his family and relatives as staff. We featured their success stories in our publication and in our website as a bonus supplement for their continuously advertising and supporting Los Angeles Newsweek all these years. They claimed their businesses have never been the same since Los Angeles Newsweek!

(MB) What is the greatest challenge faced by your publication?
(LAN)Our greatest challenge, which other publications likely face, is how to maintain a roster of advertisers and how to get more advertisers everyday to keep the publication afloat. We know that advertisements are the lifeblood of every newspaper, including one of America's leading paper, the L.A. Times. In this regard, we are really trying to double our efforts to improve our paper in terms of quality and market so we can increase our sales.

(MB) Is your publication making any notable changes in 2008?
(LAN) We are formulating a new format for the paper starting next month to make it more appealing and more upbeat to reach more of the younger genre. 

You can view current advertising opportunities in Los Angeles Newsweek by Clicking Here