Google Stocks Up on Print and Outdoor Ads for Privacy-Focused Campaign

The "Good to Know" campaign is an important branding effort for Google as internet users' concerns about how their personal data is used continue to mount. In the ads, Google seeks to tell consumers that there's a value exchange and that they reap benefits, such as more-personalized search results, in return for the company's knowledge of their search history

Google has become a high-profile marketer, launching three TV ads featuring the Muppets and NBA announcer Bill Walton in late December to promote Google+ and its group-chat functionality, "Hangouts." It's a far cry from the company's attitude nearly two years ago, when former CEO Eric Schmidt tweeted, "Hell has indeed frozen over" after Google bought its first-ever TV ad during the Super Bowl.