The folks over at Niche Media recently posted a great list of ways niche publishers can generate additional revenue online. Here's a few examples, but you can view the complete list here: http://www.nichedigitalconference.com/content/25-online-revenue-ideas-niche-publishers

1. Place each email you collect on multiple e-mail lists.  This allows you to send topically based messages. If a user unsubscribes you will not lose them completely.  Instead you’ll just lose them from one list.  Be sure to tell/ask users about this practice.

2. Engage your audience and create community by forming self-serve classified portals on the web.  You can start free and offer paid up-sells.

3. Encourage advertisers to use custom URLs to track success. If you look closely at Google Analytics, you will see a traffic statistic called "direct traffic". This can account for as much as 20% of total traffic and most advertisers do not track their direct traffic. Make sure you get credit for traffic that you drive to an advertiser's website.

4. Offer to do video interviews/demos for sponsors & advertisers as part of a digital bundle. As an up sell, make it available on your site, on their site, and on DVD (for offline mailing). Also, ask advertisers if they have promo videos for their product or service.  Then, create a channel to house and offer these videos to your audience.  Most advertisers have spent a ton of money on these videos and want to use them.

5. Create an e-newsletter from your sales team to your current advertisers with content that that positions you as a leader in the marketplace. Fill it with industry news, local news, upcoming issues, current hot topics, and your social media offerings. (Not just ad deadlines!)

View Complete List of Ways Niche Publisher's Can Generate Additional Revenue Online

There is a Niche Digital conference coming up in September in Chicago that may be of interest to you niche publishers on MediaBids. We attended a conference put on by this group last year and it was fantastic. Learn more here: http://www.nichedigitalconference.com/

Mediabids' mention in Niche Magazine's "Niched Out" Newsletter. Available here

SUCCESS STORY OF THE MONTH

Rapid River Arts & Culture Flourishes with Mediabids Rapid River Arts and Culture magazine has used Mediabids Per-Inquiry advertising for several years. According to Publisher Dennis Ray, the ads themselves helped make the magazine look more successful, full, and professional, while helping them track readers’ needs by the types of ads they most respond to and when. Per-inquiry advertising enables Rapid River Arts and Culture to run ads from national advertisers and get paid based on the response the ad generates in their magazine; payouts currently range from $6 per call to $900 a sale. The companies Mediabids Per-Inquiry advertising has are well-known, well-respected national businesses. Dennis has even received emails from readers thanking him for bringing to their attention a product or service they found through a Mediabids ad. He likes their customer service, too - a check from Mediabids Per-Inquiry had gotten ripped in half in the mail and they had a replacement check in a couple days. "I have only positive things to say about Mediabids Per-Inquiry advertising and their staff," he says.