Mediabids' mention in Niche Magazine's "Niched Out" Newsletter. Available here

SUCCESS STORY OF THE MONTH

Rapid River Arts & Culture Flourishes with Mediabids Rapid River Arts and Culture magazine has used Mediabids Per-Inquiry advertising for several years. According to Publisher Dennis Ray, the ads themselves helped make the magazine look more successful, full, and professional, while helping them track readers’ needs by the types of ads they most respond to and when. Per-inquiry advertising enables Rapid River Arts and Culture to run ads from national advertisers and get paid based on the response the ad generates in their magazine; payouts currently range from $6 per call to $900 a sale. The companies Mediabids Per-Inquiry advertising has are well-known, well-respected national businesses. Dennis has even received emails from readers thanking him for bringing to their attention a product or service they found through a Mediabids ad. He likes their customer service, too - a check from Mediabids Per-Inquiry had gotten ripped in half in the mail and they had a replacement check in a couple days. "I have only positive things to say about Mediabids Per-Inquiry advertising and their staff," he says.

AdAge reports today on The Dallas Morning News outsourcing its national ad sales to Tribune division Tribune 365. This could be a trend and it makes some sense. However, it doesn't appear that the Dallas Morning News expects this outsourcing to yield more national advertising revenue, as much as it will reduce costs.

Full story here. Excerpt below:

CHICAGO (AdAge.com) -- In what's believed to be a first-of-its-kind arrangement in the struggling newspaper industry, Belo's Dallas Morning News has tapped rival publisher Tribune Co. to handle its national ad sales.

The move figures to let the Morning News dedicate its sales resources to the local market without completely turning its back on national ad sales, while Tribune's national-sales unit, called Tribune 365, gets to sweeten an offering that already includes the Chicago Tribune, Los Angeles Times, Baltimore Sun, Ft. Lauderdale Sun-Sentinel and other papers, and pocket a few sales commissions in the process.