Shoot This Magazine! F&S Builds an Anti-iPad Print App

They call themselves “The Gun Nuts,” but two of the most popular bloggers at Field & Stream magazine’s Web site are not crazy when they tell readers to go out and shoot the July issue. In a novel attempt to publicize an upcoming TV series as well as the uniqueness of the print media, the July “Gun Nuts” issues of F&S comes with a printed target and an invitation for readers to send in snapshots of themselves shooting the page. The winning entry will win a gun, naturally. “Magazines are supposed to be dying out, killed by the Internet as delivered on home computers, laptops, phones and iPads,” bloggers Phil Bourjaily and David E Patzal write at the “Gun Nuts” blog. “Maybe someday, but for now we are proud to say we have created an app for a magazine that can’t be replicated on a screen.”

The contest is also promoting an upcoming TV show on the Outdoor Channel starring the two F&S gun editors. The duo will give gun reviews and practical hunting advice. The show premieres on June 30.