When evaluating your print advertising options on MediaBids and beyond, a publication's media kit provides key information to help you make the best advertising decision for your business. If you don't have a lot of time to read through an entire media kit, here's a few key terms to keep your eye out for: 

1.) Circulation: This is the average number of copies distributed for a print publication, through newsstands and subscriptions.

2.) Circulation Area: This is the area  where the publication is distributed.

3.) Frequency: This tells you how often the publication is published. 

4.) Readership/Demographics: A publication's readership refers to the total number of people exposed to a publication. Often times a publication has done some research about their readers and provides important demographic information within the Readership section of their media kit about the age, income level, education level and more of their readers. 

If you have questions about any terms you see in a media kit, or questions about advertising terms in general, check out Mediabids' Glossary of Advertising Terms