According to a survey by AdMob and ComScore, IPhone users are 58% more likely to view news via web access on their phones than they are to read the newspaper. They are also 53% more likely to read magazines via their mobile device than read the print version. 

If you (being a person in the print industry) are still wondering whether or not free content via the web is a good idea this should show you once and for all that the future lies in protecting the content that you pay to create and delivering it via print and an e-reader format, like the Kindle or Sony Reader. As we have spoken about before in this blog, the beauty of the e-reader format is that the producer of content controls access.

Here is more information from the survey, so you can draw your own conclusions. Please tell us if you disagree.