Mediabids' Newspaper Users -

Mediabids is considering exhibiting at the Multimedia Key Executives Conference in San Antonio from February 27th to 29th. This is the "mega" conference put on by LocalMedia Association, Inland and SNPA. Let us know if you are planning on attending. We are trying to get a read on how many of the newspaper people we work with will be attending.

Thanks!

A study by the Inland Press Association shows what you would expect in the largest papers - the last five years were tough. However, revenue increased in daily newspapers with under 15,000 circulation. 

"A triple whammy of declining circulation, advertising and classified revenue has been eroding the profits at U.S. dailies over the past five years, according to a report by the Inland Press Association. The sole circulation group showing a hopeful sign was the under 15,000-circulation category, which actually showed a 2.5 percent growth in gross revenues during the five-year period ending in 2008."

The study shows that, although the trends are not good, most newspapers are still profitable.

"The Trend Analysis average overall shows newspaper operating profits still ranged from more than 8.5 percent to 13.6 percent of gross revenue in all circulation groups except 25,001-50,000."