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77 magazines launch, 184 fold in second quarter of 2009

Posted on July 06, 2009 by Mediabids

A full run down on magazine advertising closings and launches in the second quarter of 2009, by MediaFinder, reveals 77 magazines have launched and 184 have stopped printing.

Not that surprisingly: "Regional Interest magazines, which traditionally comprise a large percentage of new and closing magazines, took a big nosedive in the first half of 2009, with 27 titles folding, including Denver Living and Florida Inside Out. Other magazine categories that declined in the first half of 2009 include construction, with 18 ceased titles; lifestyle with 14 ceased titles and business with 10 ceased titles."

 Somewhat surprisingly: "At the same time as losing a significant number of titles, the regional interest category also saw the most new launches, with 12 new titles, including 360 West and Somerville Scout. Health & fitness had the second-highest number of new titles (11), including Scottsdale Health and SFA Fitness. Other popular magazine categories for new launches were family, food and home, with nine titles each in the first half of 2009."

Full story here.