Synapse will begin selling magazine subscriptions for magazines through Facebook and associated article links in Facebooks' news feed. Good idea but will people pay for a subscription when they can read the articles they are most interested in at no cost via Facebook already? Until publications restrict access to content, seems likely efforts like this will fall flat.

Magazines to Sell Subscriptions Within Facebook's News Feed

NEW YORK (AdAge.com) -- The magazine business may soon have a way to do more with Facebook than engage fans and promote its brands. A mockup of an expanded article running in Facebook's news feed, using InStyle as an example. A mockup of an expanded article running in Facebook's news feed, using InStyle as an example. Synapse, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed. The system, which Alvenda expects to make live in July or August, will also allow Facebook users to expand those blurbs of magazine content that are now common in the news feed into full articles, complete with advertising -- again without leaving the news feed, much less Facebook itself.

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