Former Entrepreneur Staff Writer Blogs on Inner-Workings of Business Magazine: I think I liked the sausage better before I knew how it was made
Posted on July 21, 2009 by Mediabids
A former staff writer, Dennis Romero, gives a first-person account of what is wrong with Entrepreneur Magazine, focusing primarily on the editorial and personnel issues dogging the business magazine. The author's account seems pretty believable to me but it is fair to point out that there are oftentimes two sides to stories like this. At a minimum, Romero's blog offers some insight into some of the things I always wonder about with magazines like Entrepreneur, such as: how much do they cater the editorial in an effort to attract specific advertisers. (Romero's answer: quite a bit)
Here is a taste:
"So, essentially, Entrepreneur is hostile to journalism because it costs money and requires tolerance of diverse, smart, and educated people. At the same time, there’s a sleight of hand: Entrepreneur’s owners crave those advertisers that crave educated, savvy and demanding readers. How they connect the dots between dumbed-down “take-away” stories for people who haven’t the slightest notion of business, and a moneyed advertising base keen on the educated and affluent, is pure salesmanship."
Tagged revenue magazine business dennis advertisers editorial magazines blog entrepreneur print romero mediabids
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