From MIN: 

Editor & Publisher’s Web site EditorandPublisher.com announced to readers on Friday that it would no longer restrict access to its content to paid subscribers. The venerable media-on-media trade brand was sold by Nielsen in January to Duncan McIntosh Company, which inherited the online subscription model. In a statement at the site, publisher Duncan McIntosh said, “Nielsen had been using [paid access] for a number of years, but nothing during the past year has changed our opinion about them.” McIntosh says that he and the staff had never been “big believers in pay walls." "We have removed it to build more traffic and make more of our original content available to our visitors," he says.

The brand, which started in 1901, continues to publish on a monthly basis. Print subscriptions are $65 a year.

We are routing for Editor and Publisher. 

From MIN Online:

Editor & Publisher editor Greg Mitchell said on HuffingtonPost.com yesterday that the 125-year-old E&P was about to ship its last issue. “For the record, it is the January 2010 issue, so we made it into our 126th year, at least,” he wrote. Recounting how his staff was informed of the closure earlier this month, Mitchell called the notice from owner Nielsen Co. “inexplicable.”

He said that thousands have written to him and Nielsen protesting the decision to fold the legendary trade pub for journalists and newspapers. The staff decided to stay on through this week to finish the issue and to keep the Web site running, in the hopes of attracting a buyer, investor or some kind of help in keeping the brand alive. Mitchell says “there has been a lot of interest but no firm news to report.” The office is scheduled to close for good on Thursday.

Along with E&P, another Nielsen publication with a long pedigree, Kirkus Reviews, is not going gently into the night. That magazine’s staff has been posting suggestive items on Twitter that hint at a possible rescue of the book review brand. The editors posted a final note on the site entitled “Goodbye for Now.” Kirkus Reviews began in 1933 as a book review service from Virginia Kirkus, who had been the head of the children’s book department at Harper & Bros. It, too, published its last issue recently.

E&P and Kirkus were not part of Nielsen's multi-title sale to e5 Global Media earlier this month. Billboard, Hollywood Reporter and the Adweek/Brandweek/Mediaweek books were among the titles packaged in that deal. Ironically, Nielsen could not find buyers for two of its longest-lived and most-respected trade brands.

Gannett's Wisconsin papers will begin offer free ads for an increase in an advertiser's buy. 

This story from Editor and Publisher: 

"Effective today through mid-October, if a current advertiser increases the media buy by 25%, the paper will double the entire run for free. A similar program exists for new advertisers."

E&P describes this as giving away advertising. My guess is that advertisers would describe it as 50% off.