Steve Ballmer, CEO of Microsoft, speaking at the Cannes Lions International Advertising Festival, predicted that within 10 years all content will be digital. Read the Guardian story here. 

"All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years," added Ballmer. "There won't be [only traditional] newspapers, magazines and TV programmes. There won't be [only] personal, social communications offline and separate. In 10 years it will all be online. Static content won't cut it in the future,"

Neither will search engines that crash all the time and operating systems with lots of bugs- does that mean Microsoft won't be around in 10 years, either?

If you are like me and you find Steve Ballmer tough to take - time to reassess your position. The geniuses at the Cannes Lions International Advertising Festival named him "media person of the year." So I guess I was wrong about him all this time.

Now as long as Microsoft's Internet Explorer cooperates (it is 50-50 but I am feeling lucky) I will post this.