The Top 25 U.S. Newspapers from September 2011 FAS-FAX

Neal Lulofs, Executive Vice President, Communications and Strategic Planning, and General Manager, ABCi

ABC released the semiannual newspaper FAS-FAX and Audience-FAX report today. This FAS-FAX report includes top-line circulation data for all newspaper members for the six months ending September 30, 2011. Newspapers participating in Audience-FAX have additional print and online readership and website activity data included in the report.

Today’s FAS-FAX report reflects the U.S. newspaper rule changes that went into effect last October. This FAS-FAX report, therefore, has new and redefined categories of circulation. A fact sheet and a list of frequently asked questions about the changes are available here. And as a reminder, ABC recommends not making direct comparisons of September 2011 data to prior audit periods.

Below are a few charts pulled from the FAS-FAX and Audience-FAX report: the top 25 Sunday and weekday U.S. newspapers by circulation and the top 25 U.S. newspapers with digital editions.

Average Circulation at the Top 25 U.S. Daily Newspapers For the Six Months Ending 9/30/11
Preliminary Figures as Filed with the Audit Bureau of Circulations – Subject to Audit
State	Newspaper Name	Total Circulation  Excluding Branded Editions	Total Branded Editions	Total Average Circulation
NY	WALL STREET JOURNAL	2,096,169		2,096,169
DC	USA TODAY	1,784,242		1,784,242
NY	NEW YORK TIMES	1,150,589		1,150,589
NY	NEW YORK DAILY NEWS	601,097	4,580	605,677
CA	LOS ANGELES TIMES	572,998		572,998
CA	SAN JOSE MERCURY NEWS	184,018	343,550	527,568
NY	NEW YORK POST	512,067		512,067
DC	WASHINGTON POST	507,465		507,465
IL	CHICAGO TRIBUNE	425,370		425,370
TX	DALLAS MORNING NEWS	255,613	154,029	409,642
NY	NEWSDAY	404,542		404,542
IL	CHICAGO SUN-TIMES	236,371	152,982	389,353
TX	HOUSTON CHRONICLE	328,813	40,897	369,710
CO	DENVER POST	343,180	9,935	353,115
PA	PHILADELPHIA INQUIRER	260,375	70,759	331,134
MN	STAR-TRIBUNE	298,147		298,147
AZ	ARIZONA REPUBLIC	292,838		292,838
CA	ORANGE COUNTY REGISTER	172,942	97,867	270,809
OH	CLEVELAND PLAIN DEALER	243,299		243,299
WA	SEATTLE TIMES	242,814		242,814
OR	OREGONIAN	242,784		242,784
FL	ST. PETERSBURG TIMES	240,024		240,024
MI	DETROIT FREE PRESS (e)	234,579		234,579
CA	SAN FRANCISCO CHRONICLE	220,515		220,515
CA	SAN DIEGO UNION-TRIBUNE	219,347		219,347

Top 25 U.S. Daily Newspapers with Digital Editions For the Six Months Ending 9/30/11
Preliminary Figures as Filed with the Audit Bureau of Circulations — Subject to Audit
State	Newspaper Name	Digital Replica	Digital Nonreplica	Total Digital
NY	WALL STREET JOURNAL		537,469	537,469
NY	NEW YORK TIMES	18,107	361,896	380,003
NY	NEW YORK DAILY NEWS	29,255	136,186	165,441
NY	NEWSDAY	1,103	111,383	112,486
MI	DETROIT FREE PRESS	94,657	1,782	96,439
CO	DENVER POST	37,297	47,007	84,304
NY	NEW YORK POST	11,188	59,678	70,866
TX	HOUSTON CHRONICLE	68,004	1,711	69,715
DC	USA TODAY	33,324	19,072	52,396
MN	STAR TRIBUNE	42,829	8,054	50,883
CA	INVESTORS BUSINESS DAILY	45,999	3,048	49,047
MI	DETROIT NEWS	48,698	336	49,034
MN	ST. PAUL PIONEER PRESS	48,505		48,505
TX	DALLAS MORNING NEWS	45,922		45,922
CA	SAN FRANCISCO CHRONICLE	29,859	11,911	41,770
CA	LOS ANGELES TIMES	21,823	16,332	38,155
FL	MIAMI HERALD	34,682	2,581	37,263
PA	PHILADELPHIA INQUIRER	22,754	13,138	35,892
CA	SAN JOSE MERCURY NEWS	34,353	1,312	35,665
MO	KANSAS CITY STAR	31,426	717	32,143
UT	SALT LAKE CITY TRIBUNE	29,561	816	30,377
DC	WASHINGTON POST	16,899	10,256	27,155
OH	TOLEDO BLADE	26,959		26,959
NY	WOMENS WEAR DAILY	26,080		26,080
WA	SEATTLE TIMES	24,212	1,662	25,874

Publishing Professionals, Leveraging Your Distribution/Circulation Sales Success

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Please join Ernest and Jedd on March 18th for a discussion focused on " Leveraging Distribution/Circulation Sales Success".  During this 60-minute conference call we will be discussing the points below plus fielding your specific questions:

1.  Know your competition's distribution/circulation story…better than your own.

2.  What are the eight keys for giving a strong distribution/circulation presentation?

3.  Selling your distribution/circulation story...what matters most?

Registration Information
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From MIN: 

As part of its new promotion of magazines to consumers and advertisers alike, the ‘Power of Print’ campaign launched a video into the YouTube ecosystem yesterday. The lions (and lionesses) of print—Time Inc. CEO Ann Moore, Condé Nast president and CEO Charles Townsend, Wenner Media chairman Jann Wenner, Hearst Magazines president Cathie Black and Meredith National Media Group president Jack Griffin—all mock the bloggers and pundits who have declared the death of print at the hands of the Internet.

“What actually happens is that people find room in their lives for the new medium alongside the media they already love,” says Moore. This will continue as long as the old media continue to provide “an irreplaceable value,” adds Townsend.

Watch it here . The video is part of the multititle in-print push to defend and promote the enduring value of magazines. The campaign will appear across thousands of ad pages in scores of titles in coming months.

The YouTube video has been viewed just over 3,100 times as of this morning.