News Corp Survey - Readers Happy To Pay For Content
Posted on September 28, 2009 by Mediabids
I hope they are right.
From Paid Content.org: "Forget about what you’ve heard—apparently readers are happy to pay for content. Or at least that’s what News Corp (NYSE: NWS). which plans to charge readers globally for access to News Corp websites, says its internal research has shown. According to a memo from Richard Freudenstein, CEO of News Digital Media, the online arm of News Corp.‘s Australian subsidiary News Limited, the company is confident about the success of the plan, which is entering a “second phase” in Australia.
In a memo leaked to the Sydney Morning Herald, he says: “News has conducted some audience research here in Australia and in the UK and U.S., which gives us confidence that, if we get the product and delivery system right, people will happily pay for news content online, on their computer, mobile, e-reader or other devices.”
-
Search
-
Links
-
*Mediabids on Twitter
- About MediaBids
- Ad Tracking
- AdPulp
- Advertising Lab
- BusinessKnowHow
- Click Z Blog
- Digital Magazines
- Direct Marketing/Mail Order
- Duct Tape Marketing
- Fast Pitch! Networking
- Glossary of Advertising Terms
- INMA
- Magazine Launch
- Magazine Publishers of America
- MediaBids.com
- NAA
- NENA
- NNA
- NewsStand.com
- Tips for Publishers
- Teleconferences
-
Print Ad Deals
-
-
Feeds
-
Tags