Print Advertising News, Interviews and More
Blog Posts > General > View Post

Power of Print Video

Posted on March 05, 2010 by Mediabids

From MIN: 

As part of its new promotion of magazines to consumers and advertisers alike, the ‘Power of Print’ campaign launched a video into the YouTube ecosystem yesterday. The lions (and lionesses) of print—Time Inc. CEO Ann Moore, Condé Nast president and CEO Charles Townsend, Wenner Media chairman Jann Wenner, Hearst Magazines president Cathie Black and Meredith National Media Group president Jack Griffin—all mock the bloggers and pundits who have declared the death of print at the hands of the Internet.

“What actually happens is that people find room in their lives for the new medium alongside the media they already love,” says Moore. This will continue as long as the old media continue to provide “an irreplaceable value,” adds Townsend.

Watch it here . The video is part of the multititle in-print push to defend and promote the enduring value of magazines. The campaign will appear across thousands of ad pages in scores of titles in coming months.

The YouTube video has been viewed just over 3,100 times as of this morning.



Post a Comment:
  • HTML Syntax: Allowed