From MediaWeek. Full Story Here. But don't get too excited, if you are in print.

Broadcast TV will reap the lion’s share at $2.2 billion or 67 percent of the total, with $2 billion going to local TV, $150 million to cable and $50 million to network TV. Direct mail will get $650 million or 20 percent of the ad spend, followed by radio at $250 million or 8 percent, and newspaper at $95 million or 3 percent. Outdoor and the Internet are forecast to reach $55 million and $50 million, respectively.

Here is more:

"Political advertising will hit $3.3 billion in 2010, an 11 percent increase over 2008 (but a 4 percent decrease from 2006), according to a Wells Fargo Securities report released Wednesday (Oct. 21).

The ad windfall, more than 60 percent of which will go to local TV, will be fueled by the election of 37 governors, 38 senators, every member of the House of Representatives and issue advertising (which could approach $1 billion) on hot-button issues such as health care.

The factors affecting the 2010 forecast are similar to those that made 2006 ad spend of $3.4 billion a record year for political advertising."