A story in BrandWeek on results of a LinkedIn Research Network/Harris Poll shows some interesting trends in the placement and perception of ads in many mediums. Although the migration of more ads in online media appears alive and well, consumers surveyed don't necessarily respond well to online campaigns, in comparison to other mediums. This makes sense, especially when compared to the results of the survey we posted earlier today on Mediabids' blog. Despite the move to online, print did reasonably well in the survey as a medium typically incorporated in campaigns:

A segment of the polling last month was conducted among people with a professional involvement in the decision-making process about ad campaigns, whether at agencies or client companies. One question asked, "Do you typically incorporate the following types of advertising in your media campaign(s)," with a menu of choices that included Internet, print, radio, TV and cell-phone advertising. The biggest vote went to Internet advertising, with 92 percent of respondents saying they typically use it. Print was close behind, at 88 percent, while radio (46 percent), TV (46 percent) and cell-phone advertising (39 percent) lagged well behind.

If print's strong number in response to that question suggests that the medium isn't in such bad shape after all, just wait. A follow-up question asked the ad professionals to say whether they're using each medium more often, less often as often as they did a year ago. Predictably, the Internet had a strong "more often" vote, at 74 percent, as did advertising via cell phones (69 percent). But while 10 percent of respondents said they're using print advertising more often, 49 percent said they're using it less often. Actually, the responses weren't much cheerier for the old broadcast media: 38 percent said they're using TV less often, vs. 14 percent saying they use it more often; 43 percent said they're using radio less often, vs. 11 percent saying they use it more often.

The story goes on to talk about consumer's impressions of online ads:

Marketing professionals' enthusiasm for online advertising is not altogether shared by consumers. So we gather, at any rate, from a segment of the poll that asked respondents among the general public to offer opinions on how "frustrating" they find various aspects of Internet advertising. Rated as "very frustrating" by 80 percent of these respondents were "Ads that expand on the page and cover the content that you are trying to read." Nearly as many had the same adverse opinion of "ads where you can't find the skip/close button" (79 percent) and "ads that automatically pop up" (76 percent). Smaller majorities applied the "very frustrating" label to "ads that automatically open if you mouse over them" (66 percent), "animated ads playing automatically, with or without sound that distracts you" (60 percent) and "ads that play music/have loud soundtracks" (60 percent).