Founded in April 2005, Positive Magazine has become an in-flight publication for US Airways Shuttle, United and Continental Airlines. Tiffany Love of Positive has answered Mediabids' questions.

(MB) Five years from now what role will publications like yours serve? For example, some people predict a complete migration to the web for many types of publications. Do you?
(PM) There are many advantages to the web, but there are certain aspects of "web publishing" that don't come close to print. For instance, when you go home from work today and check your mailbox, do you only want to see bills or receive some good news? Do you want to read on your handheld device or flip through the pages? How long can someone look at a computer screen without feeling exhausted and tired? There is a sense of command that we feel with our magazines and it should be welcomed information.
However, I do think that the number of publications will be reduced, but I don't see the industry being completely eliminated. 

(MB) What sort of measures has your publication put in place to either conserve costs or boost revenue?
(PM) Positive Magazine is very much focused on the environment so, we are already in conservation mode. We are now marketing our efforts and partnering with other media outlets.

(MB) Looking forward to 2009, do you have any significant changes in store for the new year?
(PM) We will continue to work hard and remain Positive. The economic situation can bring a lot of good virtues and we want to be prepared for the good that comes from weathering difficulty. 

(MB) How does your publication hire and, even more important, retain top sales personnel?
(PM) It's so difficult to find committed people. I really wish publications could share talent. At the end of the day, if it is to be then it's up to me. I'm really tired. 

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