Magazine Ad Pages Decline Further in Q2 2009
Posted on July 14, 2009 by Mediabids
MarketingCharts.com reports magazine ad pages continue to decline in Q2 2009.
The trend of declining ad pages has been significant over the past year: in Q208, ad pages were down 8.2%, followed by a drop of 13% in Q3, 17% in Q4 and 26% in Q109.
The magazines that saw the steepest decline in ad pages:
- Country Home, which saw ad pages fall 80.7%
- Conde Nast Portfolio (now shuttered), which lost 69.1% of ad pages.
- Blender (also shuttered), which saw ad pages fall 82.2%.
In terms of the biggest ad-page gainers, People Style Watch saw ad pages leap 33.1%, while Country Weekly’s pages grew 33% and Muscle & Fitness saw a 13.1% gain, MediaBuyerPlanner wrote.
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