Too bad they don't have ads yet:

Story from CIO Today. Full story here

According to media reports published Wednesday, Amazon.com now believes it will ship more than eight million Kindle e-readers this year -- about 60 percent more than the 4.8 to five million range forecast for 2010 by financial analysts. Earlier this month, the online retail giant observed that it has been seeing huge demand for its latest Kindle devices.

"In just the first 73 days of this holiday quarter, we've already sold millions of our all-new Kindles with the latest E Ink Pearl display," Amazon noted. "In fact, in the last 73 days, readers have purchased more Kindles than we sold during all of 2009."