Growth of Tablets Slows
Posted on July 02, 2011 by Mediabids
If tablets are going to be the next big thing for newspapers and magazines, it would be helpful if more people bought them...
8% of U.S. Adults Own Tablet Devices
Jack Marshall | June 28, 2011 |
Full story here
Eight percent of U.S. adults owned a tablet device in May, up
from the 5 percent that reported having one in November 2010, according
to research by the Pew Research Center's Internet & American Life
Project.
Meanwhile, ownership of e-reader devices stood at around
12 percent, the research center said. Adoption of such devices
continues to grow at a faster rate than tablets, having doubled from 6
percent market penetration in November of last year. In addition, hree
percent of survey respondents reported owning both an e-reader and a
tablet.
In terms of overall penetration, however, e-readers and tablets continue to lag behind devices such as cellphones and laptops. Of the 2,277 respondents Pew surveyed for the research, 83 percent reported owning the former, and 56 percent the latter. MP3 player ownership stood at around 44 percent, meanwhile.


Tagged print newspapers ereaders magazines media kindle advertising tablets mediabids
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