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Editor and Publisher Brings Down Pay Wall

Posted on December 13, 2010 by Mediabids

From MIN: 

Editor & Publisher’s Web site EditorandPublisher.com announced to readers on Friday that it would no longer restrict access to its content to paid subscribers. The venerable media-on-media trade brand was sold by Nielsen in January to Duncan McIntosh Company, which inherited the online subscription model. In a statement at the site, publisher Duncan McIntosh said, “Nielsen had been using [paid access] for a number of years, but nothing during the past year has changed our opinion about them.” McIntosh says that he and the staff had never been “big believers in pay walls." "We have removed it to build more traffic and make more of our original content available to our visitors," he says.

The brand, which started in 1901, continues to publish on a monthly basis. Print subscriptions are $65 a year.



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