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Create Newspaper Ads

Posted on March 27, 2009 by Mediabids

How can you reach well-informed readers in an intimate setting like their home or office in an immediate and timely manner?  Advertise in newspapers.  Where else are you going to reach your target audience where they are looking to be informed?  As Mike Hughes suggests in his AdAge article, all evidence “points to the uncommon efficacy of newspaper advertising”.  Though possibly less exciting than advertising in the Super Bowl, “more American adults read a printed newspaper than watch the big game once a year”.  Not only do media experts suggest that print media is an important part of the advertising mix, but it may be one of the most effective.  So before you reallocate your budget, consider the circulation, CPM, and timeliness of newspaper advertising.

For Mike Hughes’ entire article, click here:

http://adage.com/mediaworks/article?article_id=135535



Comments:

Good information. In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget. When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.

Posted by Newspaper Ads on April 03, 2009 at 11:17 AM EDT #

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