From MarketingCharts.org

Ad Spending Climbs 5.1%; TV Gains 10.5%

U.S. ad spending saw some significant increases in the first quarter, with Q1 spending hikes “broadly distributed” across advertisers and categories, according to Kantar Media.

“That’s an encouraging signal for the market going forward,” says Jon Swallen, svp of research at Kantar.

Overall, ad expenditures rose 5.1% in Q110 from a year ago, to $31.3 billion.

Of the 19 media types tracked by Kantar, 13 experienced a spending increase in the first quarter.

Spending by Media

TV
Overall, TV gained 10.5%:
—Spot TV surged 22% due to a torrent of additional money from the automotive, retail, financial services and political categories. Despite the growth, spot TV has still only recovered to a level last seen in 1997.
—Network TV jumped 11.6%, due to a boost from Winter Olympics.
—Cable TV was up 8.2%
—Spanish language TV was up 7.2%
—Syndication was down 13.2%

Radio
Radio was up 7.4% overall:
—National spot radio soared 19%, with help from increased spending in telecom, financial services and auto categories
—Local radio was up 4.6%
—Network radio was up 3%

The Radio Advertising Bureau’s figures on radio growth were slightly less optimistic. The RAB reported earlier this week that radio advertising was up 6% in the first quarter.

Print
Print media lagged the overall ad market. Magazines were down 3.2% and newspapers slipped 3.7%:
—Consumer magazine spending fell 3.9%
—B-to-b magazines dropped 8.4%
—Local newspapers slipped 5.6%
—Sunday magazine spending jumped 13.7%
—National newspapers managed to gain 9.1%, primarily from increases at the Wall Street Journal.

Internet, Outdoor and FSIs

Internet (display ads only) gained 5%, while outdoor was essentially flat, down 0.4%. FSIs jumped 12.8%.

Full story here