Especially if your publication is in Asia.

The New York Times reports that 2010 projections are better than 2009 for global advertising. Full story here.

"Nielsen said spending in 27 countries, accounting for the vast majority of advertising worldwide, declined by 5.8 percent in the second quarter compared with a year earlier, after a 7.9 percent drop in the first quarter. The figures mesh with recent assessments by advertising executives, who say the worst is probably over, while cautioning that any marked upturn is probably unlikely before next year.

Spending in the first half was strongest in Asia, where it rose by 2.2 percent, the survey showed, and weakest in North America, where it fell by 15.9 percent. Outlays in Europe fell by 9.1 percent."