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Sports Illustrated Sees Advertising Increase

Posted on August 28, 2009 by Mediabids

Sports Illustrated has indicated that their ad pages have increased nearly 45% year-over-year. To view the full article where they discuss how they did it, click here: http://www.foliomag.com/2009/sports-illustrated-sees-advertising-uptick 

New Type of Print Ad

Posted on August 20, 2009 by Mediabids

Pepsi and CBS have created a new print advertising format (video!) to be showcased in Entertainment Weekly. Click here for the full story: http://adage.com/mediaworks/article?article_id=138546  

Top Print Websites

Posted on August 14, 2009 by Mediabids

Marketing Charts has compiled a list of the Top 10 Print Brands online, based on traffic. Here they are: 

 1.) The New York Times
 2.) USA Today
 3.) People Magazine
 4.) The Washington Post
 5.) TV Guide
 6.) The Wall Street Journal
 7.) NY Daily News
 8.) Boston Globe
 9.) San Fransisco Examiner
10.) Us Weekly

To view the full article, click here: http://www.minonline.com/news/11847.html

A Positive Prediction for Newspapers

Posted on August 10, 2009 by Mediabids

Newspapers are on their way to bouncing back, according to a prediction made by Borrell Associates. Full article can be read on Marketing Charts

The article outlines the following reasons Borrell believes they are on the right path to recovery: 

  1. First in, first out: Newspapers were the first medium that the internet forced into a “period of adjustment,” and they will be the first to emerge from it after working their way up the learning curve.
  2. Big papers took the hit: When the internet decimated classifieds and major retail, this affected the industry’s biggest papers which took the whole industry’s revenues down. However, the revenue decline has been much less severe for the majority of the US’s smaller newspapers. For these papers, Borrell expects growth to come from geographical targeting to a wide base of non-classified, non-department-store local advertisers. This will happen even as larger papers continue to experience layoffs, abbreviated publication schedules and outright closures in order to “right-size” themselves.
  3. Newspapers selling smarter: After emerging from a long-time, complacent “comfort zone,” newspaper sales and marketing teams are evolving in earnest. They are becoming proactive about discovering and meeting customer needs, selling against the competition, and taking no client for granted, especially in local ad markets.
  4. A rising tide lifts some boats more than others: As the country’s economy begins to improve in the latter part of this year, newspapers will capture a bit more of the
    resulting growth in ad spending than their current share. This will come in part from growth in pre-print and free-standing insert revenue from advertisers migrating out of direct mail. Additionally, the auto, real estate and recruitment sectors will resurge as the economy improves and some revenue will flow to newspapers.
  5. Internet contributions: Beyond simply enduring the punch landed by the internet, newspapers are using the web to generate a significant portion of their revenues and profits. Although Borrell Associates counts newspaper online revenues as online rather than newspaper revenue, it forecasts that side of the business will begin to provide more support to the print side.

Survey Shows Print Advertising Is In

Posted on March 16, 2009 by Mediabids

According to a February study by The Rosen Group, print media is still in.  Not only do magazines remain the top source for entertainment, 80% of survey respondents still subscribe to magazines and find that daily newspapers are still relevant.  Similarly, despite the fact that many Americans are shifting towards seeking breaking news online, 55% of those surveyed still look at a printed newspaper each day. 

This is encouraging news for companies hoping to advertise through traditional print media channels.  Those advertisers who are weary of online advertising campaign results can rest assured that they are still reaching a broad audience through print media.  Though the future of print may be unclear, for now, it’s here to stay.

See the complete results of this survey here:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101757

The Journal Register Co. uses print as the excuse

Posted on November 17, 2008 by Mediabids

The Print Observer is tired of reading that anything printed on paper is doomed. No doubt the trend is not good. No doubt the habits of readers and advertisers have changed. And there is no doubt that newspapers and magazines have to start changing a lot faster and smarter.

 

But every time a print publication goes out of business it does not mean that the end is near. The Journal Register Co. announced last week that it was closing up to 13 papers in Central Connecticut and blamed it primarily on the overall demise of print- which is a little bit like saying that American Express is having trouble these days because people don’t like credit cards anymore.

 

The rubbish about closing because of the state of print is an excuse to hide the real issue.

 

This article  from the International Herald Tribune does as good a job as any I have seen pointing out that the real demise of these papers – and potentially a lot more to come – stems from poor management and the acquisition of an enormous debt load in an effort to acquire more publications and inflate the company’s stock price.

 

The Print Observer’s position: these publications would be doing fine if not for lousy corporate management. We are not suggesting they would be thriving but they would not be facing a January 12 shut down.