Teleconference Recordings
Each month, publishing and advertising expert Ernest F. Oriente of PowerHour and Jedd Gould, CEO of MediaBids.com, meet for a free conference call that includes publishing companies and their advertising sales teams.
July 2010:
The July discussion focused on: Print Advertising Results --- What Works And What Doesn't- What type of advertising generates the best response in different geographic regions and in different types of publications? To what degree does ad size, ad color or lack thereof, frequency and page positioning impact response? How does the response generated by print publications compare to other advertising mediums?
- What are the most important tools that can be used to track advertising response? What metrics are used to determine advertising success? Why is this information worth collecting and how can it be used to power your ad sales success?
- Why does response data matter? What types of advertisers need and require this information/data? What do these advertisers do with this information/data? How do they use it? What happens if these advertisers don't have this information/data?
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To listen to this recording, right-click the button above and select "Save Target As" to save locally. Then open the file from the location you saved it. Please note that the downloading times may vary depending upon the type of audio player and/or connection you are using.
All Teleconference Recordings
About Ernest F. Oriente
Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances. He has spent 52,030 hours [since 1986] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for leading publishing companies in the real estate and apartment industry, advertising sales teams, free shopper publications and fast growing sales companies worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic training/coaching. Twice-monthly PowerHour® calls link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format. PowerHour® is based in Olympic-town, Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their website: www.powerhour.com. To receive a FREE publishing/advertising sales success newsletter, with subscribers throughout North America, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 6000+ business/trade publications and websites.
Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances. He has spent 52,030 hours [since 1986] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for leading publishing companies in the real estate and apartment industry, advertising sales teams, free shopper publications and fast growing sales companies worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic training/coaching. Twice-monthly PowerHour® calls link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format. PowerHour® is based in Olympic-town, Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their website: www.powerhour.com. To receive a FREE publishing/advertising sales success newsletter, with subscribers throughout North America, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 6000+ business/trade publications and websites.
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Want to find out more about MediaBids or find out when the next teleseminar will be? E-mail us at info@mediabids.com or call us at 1-866-236-2259