Mediabids is home to the largest per-inquiry print advertising network in the world, consisting of over 3,000 newspapers & magazines in the US. Our Canadian per-inquiry print advertising program is currently under development. At any given time, sixty or more national advertisers utilize this print advertising network to pay for a portion or all of their print advertising on a performance basis. That means those advertisers only pay Mediabids when they receive a qualifying phone call, lead or sale from a print advertisement. Mediabids then forwards payment on to the publications that generate the response for the advertiser.

Qualifying* advertisers who are accepted into the Mediabids Per-Inquiry Print Advertising program will pay for their print advertising on a performance basis. This means that advertisers will only pay when a qualifying phone call, lead or sale is generated from print advertisements that run within Mediabids' per-inquiry print advertising network.

The advertiser will be billed for each qualifying call, lead or sale only - depending upon the type of campaign they created. There is no upfront cost to the advertiser for the ads. Advertisers will be billed monthly by Mediabids and payment will be forwarded to the publications that generated the response.

Past and present advertisers include DirecTV, Vonage, Dish Network, GameFly, Sears, Cash4Gold, Stamps.com, Citrix (Go2Meeting, Go2MyPC), ADT, As Seen on TV, AARP and Omaha Steaks.

For more information about advertising your business on a per-inquiry basis, click here:
http://www.mediabids.com/marketing/PIAdvProgram.html

To participate in Mediabids' Per-Inquiry Advertising Program print publications have to create a free account on Mediabids. After their account is activated, they can view all available per-inquiry advertisers and request ads for whichever advertisers they'd like, providing they fall within constraints of the advertiser's campaign - some advertisers have certain publication types or geographic locations they can't advertise in. The publication can specify the ad size and color of the ad they'd like, and the ad they request is uploaded as a PDF into their Mediabids account for them to download and run at their discretion. A unique tracking item (such as a 1-800# or unique URL) is inserted into each ad to accurately track response. Publications are given access to third-party call tracking information, and paid for each qualifying response.

For more information on using per-inquiry print advertising in your publication, click here:
http://www.mediabids.com/marketing/ppi/AllAdvertisersMediaBids.html

In late 2007, Mediabids began to test the performance-advertising waters with a small group of advertisers and publications. Since then, advertisers and publications alike have gravitated towards this performance-based print advertising model. Advertisers, especially those who previously had restricted their marketing efforts to more measurable mediums, such as online advertising, seem to like the structure of the PI program as it provides them with more accurate measurement tools and a performance-based payment structure not found anywhere else in the print world. Some print publications find the per-inquiry ads to be valuable in filling otherwise unused inventory if an advertiser drops out at the last minute, or in leveraging national brands for new advertiser acquisition. To register for the per-inquiry program as either an advertiser or a publication, click here:
http://www.mediabids.com/marketing/ppi/AllAdvertisersMediaBids.html

* Advertisers interested in seeing if they qualify for Mediabids Per-Inquiry can create a free account using this link: http://www.mediabids.com/publisherRegistration/nymenneske.jsp?AFIL_ID=40663

Minimum qualifications in qualifying for a per-inquiry campaign include, but are not limited to: Having a call center that can accept calls 24/7; The ability to advertise nationally; Native files available for the ads.